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How to Grow Your Audience by Narrowing Your Focus

February 5, 2013 By Yeremi Akpan

Woman Looking Imaginary Binocular

Most businesses have multiple customer segments, so taking the advice to prototype a typical reader becomes a challenge. The problem is, trying to write content that would satisfy all these groups would only result in half hearted content created for the mass market. To have premium content, it must be created with a specific audience in mind.   Why Narrower is … [Read more...]

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