Despite the rise of social media marketing, email should remain a key element of any effective digital marketing strategy, delivering your brand’s message directly to your target audience. A direct line to a users' inbox is a special privilege—abuse will easily cause a cut-off you can ill-afford—a potentially loyal customer lost forever. 1. Personalized emails … [Read more...]
What Is Artificial Intelligence And How Can It Improve Email Marketing?
You’ve probably heard the phrase artificial intelligence floating around, learn how to use it to improve your email marketing. Image courtesy of Pexels. Artificial intelligence, also known as AI, it may just sound like a word that came out of a Syfy movie. But AI isn’t something made up in a fiction story, in fact, it’s something that nearly anyone can use to understand … [Read more...]
3 Email Marketing Trends to Watch in 2020
As we move into a new decade, let’s take a look at how email marketing will change. Image courtesy of Pixabay A new decade is upon us. While it’s hard to believe the 2010s are gone, as marketers, we have a lot to look forward to in the coming years. With advancements in technology, artificial intelligence, and getting to know our customers even better -- this new year, … [Read more...]
How To Set Up An Effective Email Marketing Campaign In 6 Steps
A%.re you working on establishing a personal relationship with your audience? Email marketing is just that: building a database of contacts, managing and profiling, monitoring the data and users behavior. In this post, we are going to analyze the most important points to consider when creating an email marketing campaign. 1. Build a Relationship The first … [Read more...]
5 Tips for Creating the Perfect Newsletter
A newsletter can be the perfect way to attract new leads, form a solid relationship with your audience, and establish yourself as an authority in your field of expertise. However, a lot of people end up making crucial mistakes that could alienate their audience and accomplish the total opposite. But by using the right principles and approach, you should be able to grow your … [Read more...]