If you are reading this post, I'm sure you know how important is to create a mailing list to retain the loyalty of your blog users. It's essential to weave a deeper relationship with your subscribers, communicate and get to know them better. There is nothing more wrong than using your mailing list just to communicate the release of your latest article. Your subscribers … [Read more...]
How Email Verification Can Boost Your Open and Click Rates
Could your open and click rates use a boost? Here’s how email verification can help and how to get started with the right service. If you’re passionate about email marketing, you probably keep an eye on your engagement metrics. Open and click rates are an essential barometer of your performance, and you’re always looking for ways to boost them. Sure, content matters – … [Read more...]
How Artificial Intelligence is Changing Email Marketing
AI is the future of technology, but it’s already very present in our email marketing campaigns already. Artificial intelligence (AI). It’s one of those big buzzwords within the marketing industry right now, so chances are good you’ve heard of it. But how does it really play into our everyday lives, and how is it impacting what we currently do as marketers? That may … [Read more...]
Email Marketing Remain Vital in Social Media Age
Despite the rise of social media marketing, email should remain a key element of any effective digital marketing strategy, delivering your brand’s message directly to your target audience. A direct line to a users' inbox is a special privilege—abuse will easily cause a cut-off you can ill-afford—a potentially loyal customer lost forever. 1. Personalized emails … [Read more...]
What Is Artificial Intelligence And How Can It Improve Email Marketing?
You’ve probably heard the phrase artificial intelligence floating around, learn how to use it to improve your email marketing. Image courtesy of Pexels. Artificial intelligence, also known as AI, it may just sound like a word that came out of a Syfy movie. But AI isn’t something made up in a fiction story, in fact, it’s something that nearly anyone can use to understand … [Read more...]
3 Email Marketing Trends to Watch in 2020
As we move into a new decade, let’s take a look at how email marketing will change. Image courtesy of Pixabay A new decade is upon us. While it’s hard to believe the 2010s are gone, as marketers, we have a lot to look forward to in the coming years. With advancements in technology, artificial intelligence, and getting to know our customers even better -- this new year, … [Read more...]
How To Set Up An Effective Email Marketing Campaign In 6 Steps
A%.re you working on establishing a personal relationship with your audience? Email marketing is just that: building a database of contacts, managing and profiling, monitoring the data and users behavior. In this post, we are going to analyze the most important points to consider when creating an email marketing campaign. 1. Build a Relationship The first … [Read more...]
5 Tips for Creating the Perfect Newsletter
A newsletter can be the perfect way to attract new leads, form a solid relationship with your audience, and establish yourself as an authority in your field of expertise. However, a lot of people end up making crucial mistakes that could alienate their audience and accomplish the total opposite. But by using the right principles and approach, you should be able to grow your … [Read more...]
GetResponse vs ConstantContact
Email marketing is a fantastic internet marketing tool for creating new leads and improving your business. By collecting the email address of your readers, you're potentially increasing your sales and, most of all, your base of fans. Choosing the right tools will affect the success of your email marketing campaign. Let's see in this post a comparison between two of the … [Read more...]
4 Tools to Quickly Increase Your Mailing List
Have you ever wondered how many active readers you have on your blog? Do your visitors just open and close your website without letting you know if they will return? If your stats show that you attract more new visitors rather than entice old ones to return, then you must recognize that you need to focus on working harder on your audience, instead of thinking about just … [Read more...]