If you are reading this post, I'm sure you know how important is to create a mailing list to retain the loyalty of your blog users. It's essential to weave a deeper relationship with your subscribers, communicate and get to know them better. There is nothing more wrong than using your mailing list just to communicate the release of your latest article. Your subscribers … [Read more...]
How Email Verification Can Boost Your Open and Click Rates
Could your open and click rates use a boost? Here’s how email verification can help and how to get started with the right service. If you’re passionate about email marketing, you probably keep an eye on your engagement metrics. Open and click rates are an essential barometer of your performance, and you’re always looking for ways to boost them. Sure, content matters – … [Read more...]
How Artificial Intelligence is Changing Email Marketing
AI is the future of technology, but it’s already very present in our email marketing campaigns already. Artificial intelligence (AI). It’s one of those big buzzwords within the marketing industry right now, so chances are good you’ve heard of it. But how does it really play into our everyday lives, and how is it impacting what we currently do as marketers? That may … [Read more...]
Email Marketing Remain Vital in Social Media Age
Despite the rise of social media marketing, email should remain a key element of any effective digital marketing strategy, delivering your brand’s message directly to your target audience. A direct line to a users' inbox is a special privilege—abuse will easily cause a cut-off you can ill-afford—a potentially loyal customer lost forever. 1. Personalized emails … [Read more...]
What Is Artificial Intelligence And How Can It Improve Email Marketing?
You’ve probably heard the phrase artificial intelligence floating around, learn how to use it to improve your email marketing. Image courtesy of Pexels. Artificial intelligence, also known as AI, it may just sound like a word that came out of a Syfy movie. But AI isn’t something made up in a fiction story, in fact, it’s something that nearly anyone can use to understand … [Read more...]