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Using the Google Search Console to Boost SEO

April 20, 2016 By admin

If you have yet to hire an SEO expert to help you optimize your site for search engines and you’re faced alone with data from your analytics tools, don’t fret.

This guide will teach you how to use Google’s Search Console to get you the data that you need for boosting your SEO which in turn will mean more success for your business.

new Google logo

 

Table of Contents

  • Checking Spam with Google Webmaster
    • Option 1
    • Option 2
    • Option 3
  • Write Better Blogposts with Google Webmaster
    • Step 1
    • Step 2
    • Step 3
    • Wait! Before You Go, Read:

Checking Spam with Google Webmaster

 

Option 1

Under Search Traffic, click on Search Analytics and loom at the list of queries.

search traffic_search analytics under Google search console

Look for keywords that are in no way related to your niche.

If you find several queries that are unrelated, it’s a good indicator that your site may have been spammed.

 

Option 2

Under Search Traffic again, go to “Links to your Site” and look at “Who links the most“.

search traffic_links to your site under Google search console

Observe any URLs that don’t belong as again, this is a strong sign that someone is spamming your site by linking it back with a site that’s not related to your site niche.

 

Option 3

Once again, under Search Traffic, go to “Links to your Site” and then to “How your data is linked“.

search traffic_links to your site_how your data is linked under Google search console

It will show the list of anchor texts with the links that point back to your site.

Anchor text usually describes what a page is all about. If it is irrelevant to your niche, it means you are under spam attack.

Gather these URLS and organize them in one Excel sheet.

It can take a long time to recover from a spam attack but if you act now, you’ll be able to restore your site sooner and avoid any penalties from Google.

Begin by contacting the owners of the sites where the links are found and request for a link removal.

Several tools allow you to automate the process but experts found that the best, most effective way to doing this is manually.

It allows you to personalize the message and connect with the web owner in a more human way which makes them more likely to remove the link without qualms.

If they refuse to cooperate or are unresponsive, you can send a disavow request to Google.

Google takes a while to sift through these requests but the sooner you send it, the sooner they too will be able to disassociate these unwanted backlinks from your site.

If you find the disavow process a little complicated, you can always take advantage of SEO services.

 

Write Better Blogposts with Google Webmaster

 This time we will determine your best blogposts and the queries that got your users to those post.

 

Step 1

Under Search Traffic, select Search Analytics, mark:

  • clicks;
  • impressions;
  • pages.

search traffic_search analytics_clicks-impressions-pages under Google search console

You will then find a list of pages that are arranged according to popularity.

 

Step 2

Click on one of the blogposts under pages and then select CTR:

search traffic_search analytics_clicks-impressions-CTR under Google search console

Now you can view the average position and average CTR of this specific blogpost.

This should help you determine whether your blogpost needs improvement or not.

 

Step 3

Now mark just the radio button on Queries which will show you the list of queries users typed in the search engine that led them to your page (click to enlarge the following screenshot):

search traffic_search analytics_clicks-impressions-CTR-queries under Google search console

 

Looking at this will give you an idea of what your audiences are looking for.

Gather queries with great CTR or click through rate and utilize those as ideas for your next blogpost.

 

Learning how to get star ratings in Google search results is not as difficult as it sounds.

Try doing one of these two and craft an improvised strategy based on the data and impressions that you have gathered.

stars review on Google search results

 

Don’t forget to continually perform these steps if you want to maintain your place in search engine rankings.

SEO is dynamic and what might be good in Google’s eyes today may not be good for your site in the future.

We suggest a monthly checkup and regular tweaks until you get something that works best for your business.

 

Did you have other ideas for using Google Search Console as a tool for improving your SEO?

Let us know in the comments.

Wait! Before You Go, Read:

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Filed Under: Traffic, SEO & SEM Tagged With: blogging tips, google, SEO

Comments

  1. Philip Verghese Ariel says

    April 20, 2016 at 11:37 pm

    Hi Erik,
    This is a very timely post to me, in fact, these days I have been spending more time on reading and researching on SEO and SEO related subjects. This post is indeed an added one to the subject. The step by step guide is really worth noting, and a post to bookmark.
    As you said this guide will teach one to, how to use Google search console to get the relevant date to boost the SEO.for their business..

    And the screenshots given really guides one to search and find the way to the ranking level. I will surely give it a try! Thanks for this useful information.
    Keep sharing.

    In relation to the subject I am reminded of one of the posts an SEO expert Nikhil Saini posted recently as a Guest post on my page regarding long tail keywords using Google keyword tool.

    I am so glad that I found this post today, and will share this to my friends via my social sites.
    Hope you may have a great day.
    Best
    ~ Phil

  2. Clement says

    April 24, 2016 at 2:23 pm

    Thanks Erik.

    That was really helpful. I’ve been using Google Analytics for the same purpose. Google Search Console seems to be easier to use.

    It also seems to have more data, eg with the search queries. Is that right?

    Or maybe the interface just presents the data better.

  3. samba siva says

    April 25, 2016 at 12:35 pm

    Google search console is a very good tool for webmasters. I also love bing webmaster tools. I use google webmaster tools for indexing my blog posts.

  4. Matthew Martinez says

    April 26, 2016 at 10:35 am

    This is absolutely amazing…will see how i can apply this on my job site. Thank you for posting this.

  5. Marry Lama says

    April 26, 2016 at 6:53 pm

    Yes, really helpful for me.
    I found many porn site link in my webmaster tool that ruin my website ranking.
    Thanks for Such a great tips.

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