When you’re spending money on ads, you need to be fully aware of where that money is going, and more importantly what return you are getting for it. The number one rule of digital advertising is: Facebook, Instagram, Google and YouTube will spend your money if you don’t stop them. It is your job as a marketer to stay on top of your budget and make sure that you are … [Read more...]
How the Restaurant Industry Will Make a Comeback by the End of 2021
One of the hardest-hit sectors during the COVID-19 pandemic was the restaurant industry. The nature of the way people dine out upended overnight. Establishments everywhere scrambled to keep money flowing into an already tight margin business model. The pandemic hit full-service restaurants the most. National Restaurant News reported more than 79,438 restaurants in the … [Read more...]
Establishing Your Own Business
Starting your business without prior experience or knowledge can lead to problems in establishing yourself as an equal contender in the market. Many of the most successful business entrepreneurs have worked hard and long to build their businesses and careers. Nevertheless, no matter who you are or what sort of business you are trying to kickstart, you'll most likely … [Read more...]
The Difficulties and Solutions With Raising Funds Online
What are the challenges of fundraising online? Keeping cash flowing into your nonprofit is one of the biggest hurdles you’ll face as a charity. With more people staying home and sponsorships moving to a digital model, additional issues arise. According to the Blackbaud Institute Index, charitable giving saw a 25.3% increase in the last year. For several years, digital … [Read more...]
How to Start a Profitable Google Ads Account for Your Shopify Store
Starting a Shopify eCommerce website is becoming more popular every day. The tools at the user's disposal make creating this store more accessible than ever. The real challenge is driving the correct traffic to the website and finding your ideal customers. Whether you are looking to promote your new product or have an existing store but haven't ventured to Google Ads, … [Read more...]