User engagement is one of those terms that are very fashionable in the world of Inbound Marketing and you have surely heard of it many times. But do you know its true meaning? Engagement is the ability of a product (a brand, a blog, an application) to create solid and lasting relationships with its users by establishing a link between the brand and the consumer. The more we … [Read more...]
Archives for October 2020
6 Things Your Small Business Should Outsource as it Grows
If you’re like many small business owners, you were the only employee who clocked in on an opening day! Startup entrepreneurs often have to handle every aspect of running a business on their own. However, as sales grow, the time you spend being the chief marketing officer, head accountant, and supply chain manager starts to take away from the time you can spend on delivering … [Read more...]
Digital Events: Which Metrics Should You Monitor?
Digital events (like webinars) are effective and budget-friendly tools for lead-generation and brand-building. However, it can be challenging to measure their performance and justify the expenditure of hosting them. At the same time, you can’t ignore the metrics since they reveal how well your events performed and how you can improve them. And, they help you figure out … [Read more...]