Marketers today face many challenges when trying to rank their sites. The ever-changing Google search algorithm means that you constantly need to tweak your SEO strategies to rank higher on the search engine results pages (SERPs). With over 200 ranking factors to … [Read more...]
Affiliate Marketing: 4 Amazing Tips to Optimize Your Campaigns
Did you know that the overall spending in the USA on affiliate marketing is slated to increase to over 8 billion dollars by the year 2022? As you can see in the screenshot below, the popularity of affiliate marketing has risen steadily during the last … [Read more...]
Digital Events: Which Metrics Should You Monitor?
Digital events (like webinars) are effective and budget-friendly tools for lead-generation and brand-building. However, it can be challenging to measure their performance and justify the expenditure of hosting them. At the same time, you can’t ignore the metrics … [Read more...]
SEO for Startups: A Smart Guide for Entrepreneurs
To startups and small businesses, SEO might seem daunting. Why so? They lack the requisite budget and technical skills. Owing to these constraints, SEO is often an afterthought for startups. They are often so involved in coping with competition and establishing … [Read more...]