Did you know that the overall spending in the USA on affiliate marketing is slated to increase to over 8 billion dollars by the year 2022? As you can see in the screenshot below, the popularity of affiliate marketing has risen steadily during the last decade. Image via Statista Given that it can be a great source of passive income, it’s popularity shouldn’t really come … [Read more...]
Digital Events: Which Metrics Should You Monitor?
Digital events (like webinars) are effective and budget-friendly tools for lead-generation and brand-building. However, it can be challenging to measure their performance and justify the expenditure of hosting them. At the same time, you can’t ignore the metrics since they reveal how well your events performed and how you can improve them. And, they help you figure out … [Read more...]
SEO for Startups: A Smart Guide for Entrepreneurs
To startups and small businesses, SEO might seem daunting. Why so? They lack the requisite budget and technical skills. Owing to these constraints, SEO is often an afterthought for startups. They are often so involved in coping with competition and establishing their brands that they forget to reap SEO benefits. Topping the SERPs (search engine results pages) is … [Read more...]