Email marketing campaigns play an important role in developing a successful marketing strategy, and if you look at any number of effective email marketing campaigns, you'll notice a few factors that they all have in common. From creating a message that resonates with each individual segment of your audience, to analyzing the success rates of your email campaign, there are a … [Read more...]
Archives for January 2015
What You Need to Make Your Blog Mobile-Friendly
We live in an era where smart phones and tablets are an integral part of our lives. Now there are more people browsing the internet on mobile to those using a desktop computer. There will be 2 billion of smart phone users by 2015, according to this study by eMarketer. And more than 80% of internet users will be from mobile. If you haven't done it yet, then you need to … [Read more...]
13 Common WordPress Mistakes to Avoid
You may be eager to launch your new blog as soon as possible using WordPress. Before you hit “Enter” for the final time, double-check every step you have taken up to this point. Neglecting a few seemingly unimportant items can make the difference between a successful blog or one that no one visits. Web marketing is all making it easy for readers and customers to find … [Read more...]