The recent introduction of expanded text ads is one of the biggest changes to Adwords that Google has ever made and has sent agencies and clients scrambling to re-write their ads. The scale of change to Adwords would be like that of FIFA deciding to abolish the off-side rule in Football and simply advising clubs to experiment with the new format! That’s not to say ‘Expanded … [Read more...]
GetResponse New Marketing Automation: What You Need to Know
The purpose of marketing automation is simple. Do more with less: spend less energy to make a series of repetitive and boring actions; take less time to make complex and hardly repeatable actions; experience less stress to remember the redundant actions to be taken every day; sell more by creating targetized promotions to the right customers; have more time … [Read more...]
How To Make Your Company’s Blog Go From Okay To Excellent
When you have a website for your company, you need to make sure you have a blog. It’s a great way to hook potential clients and draw more traffic to your site. But if you have never written a blog before, you often don’t know where to start. Here is how to make your company’s blog go from just okay to excellent. Image from Pexels Write a Killer Headline One … [Read more...]
Is it Still Possible to Succeed in Online Marketing?
The end goal of online marketing is getting visitors to your website and turn them into customers. The most converting traffic is organic, via search engines. But what does it take to get a top-ranked website on Google? The ranking is based on a complicated algorithm that is constantly changing and updating, with more than 200 factors used to evaluate websites. Getting … [Read more...]
Vital Types Of Marketing You Need To Gain Success
Image If want you want your business to be successful, it’s crucial that you have some form of marketing. That much is obvious, but there are lots of different types. Online and offline marketing, for instance, are both useful forms but have different advantages. As well as this, you can set up some forms of marketing yourself while others are best left to … [Read more...]