Running a successful online store requires juggling multiple tasks. From customer service and support to content creation and digital marketing – it’s a lot to manage on your own. Outsourcing some of these responsibilities can save you time and resources. Not to mention, it also ensures high-quality execution. But what tasks should you allocate? In this article, we will … [Read more...]
4 Smart Ways to Use Customer-Generated Content in Ecommerce
Coming up with new content for your ecommerce site can be challenging after a while. It starts to feel very “been there, done that.” But did you know there’s actually an oasis of engaging content out there, ripe for the picking? If you can harness its power, you’re guaranteed a never-ending source of fresh content your audience will love. This is because the content doesn’t … [Read more...]
Smartarget: Improve User Engagement And Sales Without Coding
User engagement is one of those terms that are very fashionable in the world of Inbound Marketing and you have surely heard of it many times. But do you know its true meaning? Engagement is the ability of a product (a brand, a blog, an application) to create solid and lasting relationships with its users by establishing a link between the brand and the consumer. The more we … [Read more...]
Essential Ways To Save Money As An Ecommerce Business
Starting an eCommerce business can bring many benefits. For one, an eCommerce business will not require you to set up a physical store. This will save your business time and money from building an establishment from the ground. Moreover, an eCommerce business also allows you to sell products with minimal or no overhead costs and contact customers easily. But, since you’re … [Read more...]
How to Start a Dropshipping Business the Right Way
Some 20 or 30 years ago, setting up a business from home was practically unheard of. If you wanted to have a successful business, you needed to have an office, a reliable staff, and, a tangible product or service that would meet the needs of your target market. But thanks to internet technology, more and more people are choosing to work from home. With computers getting … [Read more...]
Improving Customer Service In Your eCommerce Business
Just over a decade ago, online shopping was practically unheard of. While certain ecommerce sites, like eBay and Amazon, existed, they weren’t known in every household, and very few other businesses sold their goods online. Fast forward just a few years, and you see a complete change. These days, more people want to shop over the internet than in store, and because of this, … [Read more...]
Checklist: Features You Should Check When Buying An Ecommerce Business
The eCommerce industry continues to grow immensely across the globe. Unlike in the early days of eCommerce when there were just a handful of online stores that would only deliver to specific locations, today anyone with a connected device has the opportunity to start an online business and scale. If you are looking to buy an eCommerce store, there are standard business … [Read more...]
5 Effective Retargeting Practices for Your eCommerce
There are times when visitors to your ecommerce site will browse for a while—maybe even load up a shopping cart—and leave without making a purchase. This stinks for online sellers. In fact, statistics show only two percent of first time visitors to your site will make a purchase. Retargeting enables you to tempt that other 98 percent to return to your site to give you a … [Read more...]
4 Effective Ecommerce Search Engine Optimization Tips
To open an e-commerce store is one of the most exciting endeavors to experience as an entrepreneur. There are so many moving parts involved in entrepreneurship and it can be challenging to stay on top of everything. This is especially true when it comes to getting a consistent flow of traffic to the store. If you've found yourself in a space where you're unsure of how to … [Read more...]
How to Increase Ecommerce Traffic and Sales With the Right Content
Increasing traffic and visitors to an ecommerce site means increasing your chances of selling products. If you have no doubt about this correlation, your confusion will set in once you begin wondering how to bring users to your online stores. Those in the online marketing industry aim at least half of their efforts at bringing traffic to ecommerce product … [Read more...]