A logo is much more than a cocktail of letters, shapes, and colors. It is the symbol that conveys the personality of your brand, the values you care about, and the objectives of your business to your audience, helping you to create a connection with your potential customers. In other words, your logo will do most of the hard work in your business if you know how to make one … [Read more...]
Email Marketing Remain Vital in Social Media Age
Despite the rise of social media marketing, email should remain a key element of any effective digital marketing strategy, delivering your brand’s message directly to your target audience. A direct line to a users' inbox is a special privilege—abuse will easily cause a cut-off you can ill-afford—a potentially loyal customer lost forever. 1. Personalized emails … [Read more...]
Using Whatsapp on Your Website as a Marketing Weapon
With over 2 billion users per month, WhatsApp is arguably the most famous and used instant messaging application globally. Consider that WhatsApp ranked 3rd in downloads of communication apps in the US, behind Facebook Messenger and video teleconferencing software. Let's see together how to take advantage of the popularity and features of WhatsApp on your website and in … [Read more...]
5 Types of Marketing That Will Help Your Business Grow
Marketing is always focused on encouraging a target population to buy a specific product or service. A strategy should be analyzed and updated to suit the constantly evolving technological current and social trends. It is important to understand which marketing strategies are relevant in today's economic setting. A company should try and test the techniques they want to … [Read more...]
Twitter Analytics: Understand Data and Learn to Use It
Anyone who works with Twitter knows that the use of Twitter Analytics, the free tool made available to all those who work with and on this social network, is one of the essential aspects to be able to achieve their business goals, together with listening to your Twitter followers. Your activities cannot ignore constant monitoring of performance data. Twitter Analytics is the … [Read more...]