When you’re spending money on ads, you need to be fully aware of where that money is going, and more importantly what return you are getting for it. The number one rule of digital advertising is: Facebook, Instagram, Google and YouTube will spend your money if you don’t stop them. It is your job as a marketer to stay on top of your budget and make sure that you are … [Read more...]
How the Restaurant Industry Will Make a Comeback by the End of 2021
One of the hardest-hit sectors during the COVID-19 pandemic was the restaurant industry. The nature of the way people dine out upended overnight. Establishments everywhere scrambled to keep money flowing into an already tight margin business model. The pandemic hit full-service restaurants the most. National Restaurant News reported more than 79,438 restaurants in the … [Read more...]
How a Lawsuit Can Affect Your Online Business
No one enjoys being sued, but this is especially true when your online business is at stake. A lawsuit will affect you long after the final judgment has been declared. It’s vital to know what to expect so that you can be prepared to do damage control. Photo credit Brand When you start an online business, reputation plays a crucial role in how successful … [Read more...]
ERP Accounting Software: Preventing Fraud
Fraud costs companies millions of dollars every year. However, for most accountants and auditors, catching or preventing fraud is not the focus of their job. We look at what’s involved, and what potential solutions may be available to help tackle the problem. In a recent report, auditors were found to have detected only 4% of occupational frauds committed, and it is not … [Read more...]
Affiliate Marketing: 4 Amazing Tips to Optimize Your Campaigns
Did you know that the overall spending in the USA on affiliate marketing is slated to increase to over 8 billion dollars by the year 2022? As you can see in the screenshot below, the popularity of affiliate marketing has risen steadily during the last decade. Image via Statista Given that it can be a great source of passive income, it’s popularity shouldn’t really come … [Read more...]