You’ve probably heard of search engine optimization (SEO) as a strategy to increase traffic to your website; the idea is to tweak your website and offsite strategy, so you rank higher for relevant search queries in Google, thereby resulting in more traffic. But you also might have heard about the prevalence of Google penalties, manual actions that deliberately remove your site … [Read more...]
12 SEO Trends for 2023
From personalizing to match search intent to writing long-form content, here are the 12 answers to the question, "What are the best SEO trends that will dominate in 2023 and why?" Personalize Content to Search Intent In 2023, one SEO trend that will dominate is content personalization. This is because search engines are getting better at understanding the searcher’s … [Read more...]
13 Strategies to Optimize Content for Voice Search
From focusing on conversational content to knowing your audience, here are the 13 answers to the question, "What are the best strategies for optimizing content for voice search? " Focus on Conversational Content and Use Natural Phrases The best strategy for optimizing content for voice search is to focus on conversational and question keywords. It’s not that you shouldn't … [Read more...]
4 SEO Essentials That SMBs Needs To Push
Achieving good SEO rankings is not an easy task. For this reason, many small and medium-sized companies (SMBs) choose to leave it in the hands of professionals. If you are looking for a way to get better results, you might want to consider working with an SEO agency that specializes in your industry. If your SMB is a SaaS company, for example, you'll want to work with a SaaS … [Read more...]
How to Optimize Your Website Based on Google’s Page Experience Update
If you're familiar with Google and its ever-changing algorithm, there's a good chance you've heard of the new update they've rolled out called the Page Experience. For those who don't know what it is, it's essentially a group of signals indicating the level of user experience (UX) with a specific web page. And as a result, it intends to bring about a much better experience … [Read more...]