Struggling to increase the conversion rate of your sales funnel? You’re not the only one. In fact, only 22% of businesses are satisfied with their conversion rates. To be fair, conversion rate is one of the most complicated factors to optimize your business website. Not only do you need to build a sustainable strategy that allows you to drive traffic to your site, but … [Read more...]
5 Free But Fantastic Google Tools Every Serious Content Marketer Should Never Ignore
You may have heard of, or even used this little tool called Google before, where over 1.17 billion people go to find things on the internet? But, are you aware that Google is much more than just a search engine? In fact, Google has a ton of free tools in addition to its search engine that can be very valuable to you as a content marketer. Here's the thing, whether you … [Read more...]
How to Utilize Your Blog to Increase Your Online Reputation
Our online reputations are somewhat like biographies written about us online compiled in a list of links that tell your story. The only challenge with this is that sometimes the story doesn’t read exactly the way we would have it read. Well, believe it or not, you do have the power to manage how your personal story is told online. In this post, we’ll provide some unique … [Read more...]
5 Ways Twitter Could Lead a Revolution in Social Media Marketing
The status quo of social media marketing has had its ups and downs over the years, but for the most part, it’s been pretty consistent. Across most modern platforms (like Facebook, Twitter, LinkedIn, etc.) companies can grab free “business” accounts, post as if they were an individual user, and leverage the social power of those posts to encourage more people to visit their … [Read more...]
Four Useful Tips to Bring Prosperity to Your Business via Twitter
As one of the largest social networking sites, Twitter has been put into a comparison position with Facebook (the largest platform for social interaction) since its birth, especially on business field. People usually hold the view that Facebook works more efficient than Twitter (it’s understandable, as it requires far greater vision to bring out the best from the 140 words … [Read more...]
Five Medical Marketing Trends To Watch In 2017
In today's world, most medical practice business owners have realized that marketing plays an integral role in helping them generate substantive company growth. However, it's important to know that marketing trends change with shocking pace. As such, business owners who want to get the most out of their advertising campaigns should know that being cognizant of new trends is … [Read more...]
Does Video Actually Make a Difference?
You sit down to make a call to someone in another country – perhaps a member of a team in a different sales department in your company’s headquarters in another region – and you wonder whether you two really have to sacrifice bandwidth and connectivity for video. Why not just make a simple call, and communicate over high-definition audio without the use of imagery? It might … [Read more...]
How To Promote Affiliate Offers On Facebook
Using Facebook to promote your website and drive traffic to the products and services that you’re an affiliate for is one of the best ways to quickly generate income. However, many people promote their websites on Facebook in the wrong ways, which usually leads to them being labeled as a spammer. There are quite a few different ways you can drive traffic to your site from … [Read more...]
Blowfish Business: Make Yourself Look Bigger!
Businesses come in all shapes and sizes, but seen as you’re reading this I’ll assume that you’re running a fairly small operation. While there are some truly brilliant small businesses out there, I’m sure you’ll agree that most people feel a little safer buying from a larger, more established company. You can’t make your start-up a multi-national corporation overnight and … [Read more...]
Tips For Combining SEO & Content Marketing
A common concern, or rather a mistake, nowadays is that many marketers and business owners struggle to decide: Which tactic will help them grow their online presence further, SEO or content marketing? There are tons of surveys and research over the web that show the importance of both: Proper content marketing leads to 2000% increase in blog traffic and boosts … [Read more...]