Managing the marketing needs of a business is a full-time job. The need to be seen never ends, no matter the industry in which your business operates. Digital marketing is the most effective way to market your business to today’s consumers. It’s important to know that digital marketing is about far more than just throwing out a bulk of content. Take some time to explore … [Read more...]
4 Types Of Marketing For Big Brands
The success of any business, small or big is doing proper marketing. There is a large audience out there that would greatly benefit from your product or service but they don’t yet know about your brand and if they do, they've not properly interacted with it to the point of subscribing to your offers. If you already have a big brand, here are 4 types of marketing you can … [Read more...]
Brand Influence: Know How Right It Works For Your Business
Do you think a brand is successful just because it is minting money? What do you think success is? Is it about how happy its customers are with its brand offerings? A brand is only as good as its position in its segment of the market. When people think about the word “brand influence”, they often think of the power a brand has. They think of the revenue it makes, the … [Read more...]
How Do Marketing Laws Compare Around The World?
Do you ever feel fed up at being bombarded by product placement on your screen, everywhere you look? Many people all over the globe feel overwhelmed by it and often find hard to differentiate between marketing strategy and reality. For this reason, and in a bid to protect the general public, various governments throughout the world have introduced laws which limit the … [Read more...]
3 Email Marketing Trends to Watch in 2020
As we move into a new decade, let’s take a look at how email marketing will change. Image courtesy of Pixabay A new decade is upon us. While it’s hard to believe the 2010s are gone, as marketers, we have a lot to look forward to in the coming years. With advancements in technology, artificial intelligence, and getting to know our customers even better -- this new year, … [Read more...]
At What Point Are You Classed as an Influencer?
Social media has now been at the forefront of our consciousness for over a decade and there is no sign of that stopping any time soon. While some are content with utilizing social channels such as Facebook and Twitter as another means of keeping in touch with friends and relatives, whereas many others harbor ambitions of becoming online celebrities. You may have heard … [Read more...]
4 Tips To Attract New Customers To Your Website
Most business owners can agree that there is nothing more appealing than more customers. Increasing traffic to your website is a great place to start. Regardless of what kind of business you’re running, you won’t reach your full potential without embracing the power of the internet. Attracting clients to your business starts with attracting them to your … [Read more...]
Choosing an Influencer to Promote Your Business
Social media influencers have the ability to directly persuade their followers to purchase or invest in a brand, service, or product that they are endorsing. Their influencer status typically depends on their number of followers and levels of engagement. When it comes to marketing strategy, social media influencers can be highly successful affiliates for your brand, increasing … [Read more...]
A Guide to the Art of Mysterious Marketing
The simplest adverts tend to stick in our minds. In fact, some well-known brands have created such iconic images that they no longer need to feature their company names in adverts. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for … [Read more...]
How Can You Boost Your Content Marketing Efforts?
It's no secret that good content marketing is one of the biggest SEO trends of these years. Google's algorithm updates have been increasingly rewarding websites with high-quality and shareable content. You want your website to be rewarded by Google's search engine crawlers, too, or you wouldn't be optimizing your content for search engines. But, how can you give your … [Read more...]