Social media influencers have the ability to directly persuade their followers to purchase or invest in a brand, service, or product that they are endorsing. Their influencer status typically depends on their number of followers and levels of engagement. When it comes to marketing strategy, social media influencers can be highly successful affiliates for your brand, increasing … [Read more...]
A Guide to the Art of Mysterious Marketing
The simplest adverts tend to stick in our minds. In fact, some well-known brands have created such iconic images that they no longer need to feature their company names in adverts. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for … [Read more...]
How Can You Boost Your Content Marketing Efforts?
It's no secret that good content marketing is one of the biggest SEO trends of these years. Google's algorithm updates have been increasingly rewarding websites with high-quality and shareable content. You want your website to be rewarded by Google's search engine crawlers, too, or you wouldn't be optimizing your content for search engines. But, how can you give your … [Read more...]
3 Simple Tips to Promote Your Blog on Social Media
A blog lets you share your thoughts with the world, reach readers, and show off your knowledge and skills. Social media helps you reach new people. It also encourages visitors to your site to keep coming back. According to the Pew Research Center, 72% of people in the United States use social media, and it's becoming more and more popular. If using social media to … [Read more...]
Insta-Business! Making Money From Instagram
These days, making money on the side has never been easier, but, despite all the freelance websites out there, we have still got to find a way to carve out our niche. As such, we've got to find the right approach to doing business. Instagram is one of those websites that can be seen as a snazzy version of Facebook. And if you've been attempting to sell items on Facebook, … [Read more...]
How To Set Up An Effective Email Marketing Campaign In 6 Steps
A%.re you working on establishing a personal relationship with your audience? Email marketing is just that: building a database of contacts, managing and profiling, monitoring the data and users behavior. In this post, we are going to analyze the most important points to consider when creating an email marketing campaign. 1. Build a Relationship The first … [Read more...]
What Goes Into an Online Reputation?
Learning to get the most out of your digital footprint means learning to manage it. Before you can master search engine optimization and social media curation, you need to know what goes into your digital presence, how the different parts of it work together, and what happens through those interactions to cause challenges for companies. Only when you understand the … [Read more...]
Best Tips to Increase Quality Traffic to Your Online Store
Online stores have to approach marketing differently from physical outlets. People cannot know that an online shop exists until they are made aware of it. Digital shop owners hence need to employ different marketing strategies to attract the audience in their relevant niche. A new year calls for a new marketing strategy, so these are some of the best tips to increase … [Read more...]
4 Free Traffic Channels To Grow Your Online Exposure!
There is absolutely no way you can succeed online without targeted traffic. And the big pain has been how to drive traffic that converts without spending money. We have different traffic channels to trigger an avalanche of readers to our online store or website. While this isn't something that can be achieved with the click of the mouse, following the channels with patience … [Read more...]
How Law Firms Uncover Their Target Audience for Digital Marketing
When it comes to marketing, there are dozens of variables at play. Each works together to deliver a marketing experience that’s – hopefully – engaging for the clients and profitable for the business. But there are two elements that matter more than most: messaging and audience. In this article, we’ll be zooming in on the latter half to help your law firm uncover and … [Read more...]