A logo should represent the original and distinctive imprint of your business. The process to create a perfect logo has precise rules, techniques and theories that combine art, aesthetics, invention, style, and marketing. This is why a logo, as well as a business card, is the synthesis of the company philosophy, the nature of the products and the distinctive style of a … [Read more...]
Checklist: Features You Should Check When Buying An Ecommerce Business
The eCommerce industry continues to grow immensely across the globe. Unlike in the early days of eCommerce when there were just a handful of online stores that would only deliver to specific locations, today anyone with a connected device has the opportunity to start an online business and scale. If you are looking to buy an eCommerce store, there are standard business … [Read more...]
How to Become a Commercial Real Estate Broker
You may be interested in learning how to be an independent real estate broker if you have an affinity for this sector, a solid knowledge of the business and you feel comfortable negotiating deals that involve large sums of money. Analyze the Business What I learned over the years is that we should not be generalists in a specific world. In what area of the … [Read more...]
5 Benefits Of Hiring Temporary Staff For Your Small Business
When you run a small business, you have a lot of things to think about. You’ll need to manage the finances, the stock and most importantly the employees that you hire. For some small businesses, the idea of hiring a lot of employees from the get-go can seem daunting as you don’t know how fast your business is going to take off and you don’t want to risk over hiring. This is … [Read more...]
Succession Planning: What Principles May Go Wrong
About a decade ago, the U.S. seasonings firm McCormick & Co. won plaudits for executing a successful succession plan that had long been in the works. The CEO, who’d served in his role for more than a decade and had come to be associated quite closely with the firm’s brand, stepped aside with nary a hitch. Unfortunately, for every such “success” story, there’s a painful … [Read more...]
Workplace Camaraderie: Why It Matters & How to Boost It
When you’re running a business, it’s easy to get caught up in what you can measure: performance trends, analytics, objectives and deliverables. But it’s often the “softer stuff,” i.e. less-tangible characteristics of a company that determines whether it sinks or swims. Why? Because company culture is not always measurable in hard data; getting a feel for it requires … [Read more...]
3 Ways that Integrated Marketing Can Change Your Business
Leading companies have experienced the improvement of their brands and earned more revenue through the effective implementation of integrated marketing strategies. By taking advantage of direct mail, email, web, print, mobile, and other communication methods, you gain maximum impact on targeted audiences. : Using a professional full service marketing agency can help you do all … [Read more...]
Why a Career in Tech Works Great with Passive Income
There’s nothing better than making a steady stream of income from a passive source, but these sources of income don’t appear from thin air. Instead, many sources of passive income require a good bit of work to get started, at which point you can begin to automate things a bit. Because of this, having a career in technology works great with finding passive income sources. … [Read more...]
How to Get Your Startup Off the Ground
Successfully launching a startup is a challenging process that few aspiring entrepreneurs have accomplished on their first attempt. As a matter of fact, around 75% of startups never see the light of day. This can be owed to numerous factors, such as poor management or simply a bad business idea. But where most entrepreneurs tend to fall is right at the beginning. Whether it … [Read more...]
Benefits of Hard Money Loans for Real Estate Investors
Hard money loans are a viable option for real estate investors. It is important to weigh all of the possible methods of financing in terms of potential benefits versus risk. There is no simple solution, and not everyone will benefit in the same way. This is why conducting due diligence is so important for all borrowers. This simply means the process of obtaining information … [Read more...]