If you are working online, chances are that you have multiple social media accounts. But managing them all could be a real pain, right? Fortunately, there are some tools that can help you have all your social media properties under control, optimizing your time and increasing productivity. Today, I will share my experience with SMhack, an all in one social media marketing … [Read more...]
Maximize Your Profit with the Help of These Conversion Rate Optimisation Tools
If truth be told, trying to influence Internet users to visit a website is already challenging. That said, converting these visitors is more difficult, but essential because it's how a business profit. Fortunately, there are a lot of conversion optimisation tools specifically built to track features that ensure that the visitors would fall into the sales funnel. Not just … [Read more...]
How to Succeed with Google’s New Expanded Text Ads
The recent introduction of expanded text ads is one of the biggest changes to Adwords that Google has ever made and has sent agencies and clients scrambling to re-write their ads. The scale of change to Adwords would be like that of FIFA deciding to abolish the off-side rule in Football and simply advising clubs to experiment with the new format! That’s not to say ‘Expanded … [Read more...]
Benefits of Engaging In Digital Marketing
If you are a business owner in this modern age that we live in, it is paramount that you make the most of your company website. Many companies pay no attention to their site and leave it unkempt for extended periods of time, choosing more traditional methods of advertising. It is only when they see their competitors flying high that they get the bit between their teeth … [Read more...]
Growing a Successful Marketing Business: How to Get Started
Some of today's most successful companies are marketing firms. Many are digital marketing firms in particular. You can find many stories of professionals who have built their businesses from nothing. Some marketing companies can even be set up as the perfect business to run remotely. Once you have people to handle your accounts, they could need little direction from … [Read more...]
GetResponse New Marketing Automation: What You Need to Know
The purpose of marketing automation is simple. Do more with less: spend less energy to make a series of repetitive and boring actions; take less time to make complex and hardly repeatable actions; experience less stress to remember the redundant actions to be taken every day; sell more by creating targetized promotions to the right customers; have more time … [Read more...]
4 Easy Ways to Boost Your eCommerce Success
It's incredibly easy to start your own online store in today's market. However, it's not as easy to ensure its success. Did you know that most businesses that start today will be closed within four years? If you want your eCommerce site to be a success, there are several key points you need to consider. After all, the potential to make money from an online store is … [Read more...]
Is it Still Possible to Succeed in Online Marketing?
The end goal of online marketing is getting visitors to your website and turn them into customers. The most converting traffic is organic, via search engines. But what does it take to get a top-ranked website on Google? The ranking is based on a complicated algorithm that is constantly changing and updating, with more than 200 factors used to evaluate websites. Getting … [Read more...]
Want to Hack Serious Business Growth? Do a Lean Start Up!
To many entrepreneurs and businesses, 'growth hacking' may be a mystery wrapped in an enigma. And even more of them may be hearing the term 'lean startup' for the first time. If that's you, read on, because these are game changing concepts that are leading businesses to incredible growth by changing everything about startups and product development. In this post, we'll … [Read more...]
Tips And Tricks For Promoting Your Product
If you've spent the last few years developing a product, there's no doubt that you believe that what you've done is remarkable. The problem is to convince everybody else out there that you really do have something that can help them. That's why I think it's a good idea to live and breathe your product. I'm not saying to should take over your life (though it probably … [Read more...]
An In-Depth look At How You Should Market Your Business
Knowing what works and what doesn't when it comes to marketing your business is essential. Too many companies just jump on the bandwagon without really having a clear idea about how they can get the most from their marketing budget. I thought it would be worth us looking at some of the most popular marketing methods. We need to ask ourselves whether these options … [Read more...]
Top 5 Email Marketing Tools For Small Businesses
If you are reading this post, I'm sure you know how important is to create a mailing list to retain the loyalty of your blog users. It's essential to weave a deeper relationship with your subscribers, communicate and get to know them better. There is nothing more wrong than using your mailing list just to communicate the release of your latest article. Your subscribers … [Read more...]
How Can I Make My Marketing Budget Work Harder?
Successful marketing is crucial to any great business operation. But it’s not just a case of getting seen by as many people as possible. It’s imperative that you consider your marketing budget at all times too. After all, there’s no point in spending thousands if the strategy only brings a three-figure sales increase. Finding ways to ensure that the marketing strategies … [Read more...]
Fantastic Alternatives To Social Media Marketing
When social media marketing first started, it was seen as an affordable and straightforward method of digital marketing. As it’s erupted in popularity, professional social media marketing has become even more costly. Although a good social media platform is definitely important, there are a number of alternatives in terms of marketing. Here are some effective … [Read more...]
Mobile App Development: What Mobile Marketers Should Keep In Mind While Marketing Apps in 2016
In 2015 over 190 million Americans alone used a smartphone, and that number is projected to be near 207 million in 2016. Smartphones aren’t just a convenient means of communication for us, they are becoming an integral part of our daily lives. More, now than ever, it is crucial that mobile marketers and app developers understand its users and how to market to them in this … [Read more...]
Recruiting the Facebook or Instagram Guru: Does Your Business Need a Social Media Influencer?
Building a brand in this modern-day competitive business environment is a daunting task, but every manager should have it under control. There is no turning back and there is definitely no going around it. Your brand has to be everywhere, it needs to be known and respected by both your prospective clients and your competition. Its products or services should be … [Read more...]
An Exhaustive Guide To Marketing Your Business In 2016
If you’re reading this blog, you’ve already taken the giant leap into entrepreneurship. Congratulations, you’ve already made it further than most people. We all like to think we have a great business idea, but few have the dedication to see it through. But, here’s the thing. Even the best business idea on the planet won’t get you far without effective marketing. You … [Read more...]
An in Depth Look at Creating the Ultimate Website for Your Business
If you’re just starting a business, one way you can get off the ground quickly is by creating the ultimate website. Having a website is essential in this day and age anyway, but it’s so important that you make it represent your brand. When your website represents your brand and is made specifically with your clients in mind, you’ll do very well. Let’s take a look at … [Read more...]
How Will Social Media Marketing Change In 2016?
The digital marketing industry continues to go from strength to strength. Indeed, as we are wrapped up in the middle of this cyber age, it's never been easier to reach customers than it is today. Techniques may evolve over time, but the principles remain largely the same. Target profiling. Increased reach. Two things that have made it easier than ever for … [Read more...]
Internet Marketing Predictions for 2016
Internet marketing keeps changing. But at the same time, it stays the same. Well, the fundamentals do anyway. All website owners still need traffic, an offer that converts, and the ability to turn one time customers into repeat customers. And while the online advertising market just keeps on growing, there's still many ways to generate traffic for free. Usually … [Read more...]
