Our online reputations are somewhat like biographies written about us online compiled in a list of links that tell your story. The only challenge with this is that sometimes the story doesn’t read exactly the way we would have it read. Well, believe it or not, you do have the power to manage how your personal story is told online. In this post, we’ll provide some unique … [Read more...]
5 Ways Twitter Could Lead a Revolution in Social Media Marketing
The status quo of social media marketing has had its ups and downs over the years, but for the most part, it’s been pretty consistent. Across most modern platforms (like Facebook, Twitter, LinkedIn, etc.) companies can grab free “business” accounts, post as if they were an individual user, and leverage the social power of those posts to encourage more people to visit their … [Read more...]
Four Useful Tips to Bring Prosperity to Your Business via Twitter
As one of the largest social networking sites, Twitter has been put into a comparison position with Facebook (the largest platform for social interaction) since its birth, especially on business field. People usually hold the view that Facebook works more efficient than Twitter (it’s understandable, as it requires far greater vision to bring out the best from the 140 words … [Read more...]
Five Medical Marketing Trends To Watch In 2017
In today's world, most medical practice business owners have realized that marketing plays an integral role in helping them generate substantive company growth. However, it's important to know that marketing trends change with shocking pace. As such, business owners who want to get the most out of their advertising campaigns should know that being cognizant of new trends is … [Read more...]
The Definitive Guide to Writing Roundup Posts That Go Viral
If you’re struggling with your blog and wondering what on earth it takes to break through the noise and get noticed, keep reading. Because in this post I’m going to show you exactly how to create a post that: Taps into the subscriber lists of people with massive followings Quickly build relationships with key influencers in your niche Positions you as an expert … [Read more...]
The Campaign Maker: Optimize, Automate and Simplify Your Facebook Ads
Numbers don't lie: worldwide, there are over 1.86 billion monthly active Facebook users, with 1.18 billion daily active users - from managers, to students, to small businesses. What does this mean for you? In case you have any doubts, Facebook is too big to ignore. However, simply posting an update on a fan page is not enough. What brands need, especially when starting … [Read more...]
Does Video Actually Make a Difference?
You sit down to make a call to someone in another country – perhaps a member of a team in a different sales department in your company’s headquarters in another region – and you wonder whether you two really have to sacrifice bandwidth and connectivity for video. Why not just make a simple call, and communicate over high-definition audio without the use of imagery? It might … [Read more...]
Wasp Barcode 2017 State of Small Business Report
Since three years, Wasp Barcode is gathering information among small businesses owners and executive leaders in different markets, creating their State of Small Business Report. You may want to check the results of this survey for 2017, as it delivers an overall understanding of how small and medium-sized businesses are doing, together with their perspective and forecasts … [Read more...]
How To Promote Affiliate Offers On Facebook
Using Facebook to promote your website and drive traffic to the products and services that you’re an affiliate for is one of the best ways to quickly generate income. However, many people promote their websites on Facebook in the wrong ways, which usually leads to them being labeled as a spammer. There are quite a few different ways you can drive traffic to your site from … [Read more...]
Blowfish Business: Make Yourself Look Bigger!
Businesses come in all shapes and sizes, but seen as you’re reading this I’ll assume that you’re running a fairly small operation. While there are some truly brilliant small businesses out there, I’m sure you’ll agree that most people feel a little safer buying from a larger, more established company. You can’t make your start-up a multi-national corporation overnight and … [Read more...]
How to Measure the Impact of Social Media on Your Business?
Measuring the impact of social media on your business is probably one of the most complex aspects of online marketing, but also one of the most essential. Thanks to the use of social media networks you are able to create connections and strong relationships. These web marketing channels are, for businesses, an effective tool to build awareness and brand … [Read more...]
Tips For Combining SEO & Content Marketing
A common concern, or rather a mistake, nowadays is that many marketers and business owners struggle to decide: Which tactic will help them grow their online presence further, SEO or content marketing? There are tons of surveys and research over the web that show the importance of both: Proper content marketing leads to 2000% increase in blog traffic and boosts … [Read more...]
The Pros & Cons Of Using Social Media In Multinational Campaigns
Businesses today have integrated social media marketing into their strategic marketing campaigns because they know how much people go online and search for their needs by checking about a specific company, product or service. Social media has significantly affected the business world regardless of niche, scope and size. Social media marketing has brought companies much … [Read more...]
An Effective Strategy to Increase the Sales of Your eCommerce
The eCommerce sites are definitely exploded in recent years, so much that the market of online sales in the world involves millions of customers. Years ago when launched, this business had many problems as users of the internet could not trust to purchase online, but today the situation has changed dramatically and shopping on the net has become a great business, as well as … [Read more...]
12 Tips to Optimize Your Conversion Rate
If you are reading this article, certainly you are struggling with low conversion rates on your website. Do you know what is the major reason behind low conversion rates? Either you are not able to effectively deliver ideas to the customer or readers are not able to gain a sense of trust or bond with your product. To be very frank, the later one is also your fault! Most … [Read more...]
SMhack: The All in One Social Media Managing Tool
If you are working online, chances are that you have multiple social media accounts. But managing them all could be a real pain, right? Fortunately, there are some tools that can help you have all your social media properties under control, optimizing your time and increasing productivity. Today, I will share my experience with SMhack, an all in one social media marketing … [Read more...]
Maximize Your Profit with the Help of These Conversion Rate Optimisation Tools
If truth be told, trying to influence Internet users to visit a website is already challenging. That said, converting these visitors is more difficult, but essential because it's how a business profit. Fortunately, there are a lot of conversion optimisation tools specifically built to track features that ensure that the visitors would fall into the sales funnel. Not just … [Read more...]
How to Succeed with Google’s New Expanded Text Ads
The recent introduction of expanded text ads is one of the biggest changes to Adwords that Google has ever made and has sent agencies and clients scrambling to re-write their ads. The scale of change to Adwords would be like that of FIFA deciding to abolish the off-side rule in Football and simply advising clubs to experiment with the new format! That’s not to say ‘Expanded … [Read more...]
Benefits of Engaging In Digital Marketing
If you are a business owner in this modern age that we live in, it is paramount that you make the most of your company website. Many companies pay no attention to their site and leave it unkempt for extended periods of time, choosing more traditional methods of advertising. It is only when they see their competitors flying high that they get the bit between their teeth … [Read more...]
Growing a Successful Marketing Business: How to Get Started
Some of today's most successful companies are marketing firms. Many are digital marketing firms in particular. You can find many stories of professionals who have built their businesses from nothing. Some marketing companies can even be set up as the perfect business to run remotely. Once you have people to handle your accounts, they could need little direction from … [Read more...]