Online stores have to approach marketing differently from physical outlets. People cannot know that an online shop exists until they are made aware of it. Digital shop owners hence need to employ different marketing strategies to attract the audience in their relevant niche. A new year calls for a new marketing strategy, so these are some of the best tips to increase … [Read more...]
How to Split Online and Offline Marketing Budget
Digital marketing has taken the business world by storm with its measurability and ease of access. You can run an effective digital marketing campaign without breaking the bank, all while meeting your marketing targets and KPIs. Making the shift to digital marketing doesn’t mean abandoning offline marketing. With a good and comprehensive strategy, the two actually … [Read more...]
4 Free Traffic Channels To Grow Your Online Exposure!
There is absolutely no way you can succeed online without targeted traffic. And the big pain has been how to drive traffic that converts without spending money. We have different traffic channels to trigger an avalanche of readers to our online store or website. While this isn't something that can be achieved with the click of the mouse, following the channels with patience … [Read more...]
How Law Firms Uncover Their Target Audience for Digital Marketing
When it comes to marketing, there are dozens of variables at play. Each works together to deliver a marketing experience that’s – hopefully – engaging for the clients and profitable for the business. But there are two elements that matter more than most: messaging and audience. In this article, we’ll be zooming in on the latter half to help your law firm uncover and … [Read more...]
Digital Marketing Trends 2019
Do you remember Lewis Carroll story about Alice in Wonderland? Such a little girl was extremely prominent in her idea of running as fast as you can just to stay at the place where you are, and you need to run ten times faster to go ahead. All this is true for nowadays digital marketing: application of old traditions is a good idea, but new ones are so different and so far … [Read more...]
3 Content Strategies Your Business Needs To Thrive Online
Copywriting, content writing, and writing For SEO are three marketing strategies your business needs to be successful online. While overlaps exist between these three strategies, and all require writing, they’re all different. Copywriting is the art of persuasion, and can be directly connected to sales figures both short and long-term. Content writing is the art of creating … [Read more...]
5 Inexpensive Ways to Get Your Business Noticed
One of the most difficult things about starting a business is without a doubt the marketing aspect of it. How do you get people to notice you and the services or products you offer when there’s so much competition out there? Is it necessary to spend alot of money promoting yourself, or can you achieve this goal without going broke? Here are 5 relatively inexpensive … [Read more...]
A-Z Glossary of Online Marketing Terms (Infographic)
Infographic brought to you by Wrike task and project management software free … [Read more...]
Using Technology To Benefit Your Organisation
One of the great things about living in the 21st century is the growth of technology and all the benefits that come with it. If you’re a business looking to improve your organization in the modern day, then there are hundreds of ways you can do that. We are going to take a look at some the ways you can use technology as a company, with an emphasis on application based … [Read more...]
How to Get More Leads and Convert Them into Sales With SharpSpring Free CRM
This is a sponsored post written by me on behalf of SharpSpring CRM for IZEA Worldwide. All opinions are 100% mine. SharpSpring was launched back in 2014 as a full suite marketing tool to help businesses boost their marketing automation. Since then, the company has built a customer base of 1500 digital marketing agencies worldwide and more than 7,000 businesses. Today, … [Read more...]