Unlike newspapers, which are traditionally mainly used to inform and entertain, landing / squeeze pages are intended to elicit action from users; they are meant to convert and do so aggressively. Though the aggression should not be directed to overwhelming the consumer but poured into being relevant and providing value. The reason landing pages are so popular is due … [Read more...]
How to Create Landing Pages that Make Money
An effective landing page is the strength of any online marketing campaign. It is therefore imperative to study and test it with the utmost care. Otherwise, potential customers will not perform the action for which the page was designed. But how do you create a landing page that can sell and make money? In other words, you want to maximize the conversion rate of … [Read more...]