Fraud costs companies millions of dollars every year. However, for most accountants and auditors, catching or preventing fraud is not the focus of their job. We look at what’s involved, and what potential solutions may be available to help tackle the problem. In … [Read more...]
ERP Accounting Software: Preventing Fraud
7 Ways to Use Marketing Knowledge to Your Benefit
Some people complete specific courses on marketing. Others study it as a part of their business school curriculum. Many entrepreneurs use such channels as YouTube to gain a working knowledge of the subject. Once you understand how to market goods or services, your … [Read more...]
The Impact Of A Covid-19 Vaccine On The Financial Markets
While we may well look back on the coronavirus pandemic as a distinctly human crisis, it’s the socio-economic impact of the virus that may ultimately prove to be most damaging. According to estimates from the International Monetary Fund (IMF), the global economy is … [Read more...]
Affiliate Marketing: 4 Amazing Tips to Optimize Your Campaigns
Did you know that the overall spending in the USA on affiliate marketing is slated to increase to over 8 billion dollars by the year 2022? As you can see in the screenshot below, the popularity of affiliate marketing has risen steadily during the last … [Read more...]
Tips to Boost SEO with Question Keywords Optimization – Why & How!
As per Internet live stats, around 2 Trillion search queries are made every single day. And In all those, nearly 8% is phrased as questions. With metrics like this, it goes without saying that optimizing your sites for question keywords can be a massive benefit to … [Read more...]
Smartarget: Improve User Engagement And Sales Without Coding
User engagement is one of those terms that are very fashionable in the world of Inbound Marketing and you have surely heard of it many times. But do you know its true meaning? Engagement is the ability of a product (a brand, a blog, an application) to create solid … [Read more...]
Starting a New Blog for Your Quarantine Hobby? Here’s How To Name It
With extra time at home in 2020, many people have taken up a new hobby. If you’re one of them, you might be thinking about starting a blog to share your newfound expertise and interest with other people. Often, the hardest part of blogging is getting started—especially … [Read more...]
Top 8 Email Marketing Tools For Small Businesses
If you are reading this post, I'm sure you know how important is to create a mailing list to retain the loyalty of your blog users. It's essential to weave a deeper relationship with your subscribers, communicate and get to know them better. There is nothing more … [Read more...]
5 Things Your Small Business Should Outsource as it Grows
If you’re like many small business owners, you were the only employee who clocked in on opening day! Startup entrepreneurs often have to handle every aspect of running a business on their own. However, as sales grow, the time you spend being the chief marketing … [Read more...]
Digital Events: Which Metrics Should You Monitor?
Digital events (like webinars) are effective and budget-friendly tools for lead-generation and brand-building. However, it can be challenging to measure their performance and justify the expenditure of hosting them. At the same time, you can’t ignore the metrics … [Read more...]
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