Every webmaster knows how SEO is important in order to benefit from organic traffic, but they are also aware about how are countless the SEO notions to analyze and how there are numerous tools available on the market to check the various assessments.

With SEO PowerSuite you can perform a lot of particular tasks, with 4 different programs :

• Rank Tracker
• WebSite Auditor
• SEO Spyglass
• LinkAssistant

Let’s see some details and a further exploration for each software.

 

Rank Tracker

Rank Tracker is software designed to monitor the positions reached by a site on the search engines for lists of defined keywords.

You can schedule scans to run automatically so that, for example, every day or every week, or one-off at the appointed time.

The program stores a history of all recorded positions, in order to make subsequent analysis.

The use of these basic functions is intuitive and of very fast execution (including all the ones I tried, it is by far the faster rank checking software), but with Rank Tracker you can do much more.

The software can also derive search volumes of the set of keywords monitored (by extracting the data from the AdWords – with manual insertion of the Captcha, or by a substantial list of other sources), so as to put in direct relation to the individual positions with the relative volumes of searches.

Of course, you can use the program to extract data from research with industry (for example, using site:, allintitle: and allintext: to estimate the competitiveness of keywords), or simply to know the number of the results of any research, but in any case, the data (and historical) are saved and can be exported for further processing.

For protection against ban during inspections, it is nice can set the program to simulate human behavior putting questions to the SERP, or (or in addition) to import proxy lists for the controls, and even use the same proxy in rotation.

Here you see a screenshot of Rank Tracker for an example of keywords for NoPassiveIncome:

 

SEO Spyglass

SEO SpyGlass is a tool designed to make analysis of link popularity, which allows you to examine in detail the backlinks to any website.

Specifying a URL, the software retrieves information about its backlinks from various services, including Yahoo Site Explorer, Google Blog Search, and several other engines.

After the compiled list of backlinks, the software can check for each URL a number of factors relating to the link, the page and domination.

In addition to checking the presence, the target URL and the anchor text of the link, you can get (for example) the title of each page and the total number of links it contains, check the PR and IP address of each site, the cache data of Google, and many other parameters.

Other than leaving that SEO SpyGlass recoveries the list of backlinks of a website, you can manually import lists of URLs to check.

You can easily import interesting data from your Google WebmasterTools, but take note the software can also analyze arbitrary lists of URLs.

This way you can for example analyze at once and make lists of domains, or obtain tables with basic data of all pages of a site (titles, pagerank, number of inbound links and outbound links, data cache, and so on).

SEO SpyGlass also keeps track of the changes in the historical (thus giving the ability to control the variations in link popularity of competitors) and offers the possibility to export the data to be able to manipulate or analyze separately.

Here’s a detailed screenshot of NPI analysis with SEO SpyGlass (links hidden for privacy) :

 

The 2 Other Tools of SEO PowerSuite

For completeness, since they are part of SEO PowerSuite (the same family of Rank Tracker and SEO SpyGlass), I report the other two softwares that complement the collection:

– Website Auditor, which is software that evaluates the degree of on-page optimization;

– Link Assistant, a tool to manage link building campaigns, which mainly does 3 things:

1. maintains a database with all the information of the activated links and to be activated;
2. periodically checks the actual presence of links, pointing defections or changes;
3. it can directly contact each webmaster, with customizable email templates.

As for the other softwares included in SEO PowerSuite, the uses do not end here (the software can identify for themselves the potential link partners, for example), but for this time I leave the pleasure to the concerned users to further explore the many possibilities of Link Assistant.

 

Conclusion

Rank Tracker is undoubtedly the better rank checking software among all the ones I’ve tried so far (the list will include quite a few), and for me that is – alone – the price of the entire SEO PowerSuite. It is intuitive, reliable and extremely fast.

SEO SpyGlass is a real gem, it automates systematic analysis that I used to do with Yahoo Site Explorer, making them more accurate and much faster.

I’ve used a little, so far, Link Assistant, but I think I will be very helpful in the management of a link building campaigns.

Website Auditor allows you to check your own website details, but you can use it also to make a comparison with competition, which is good if you want to rank better.

Each software is constantly subjected to regular updates – an average of one every two weeks – for timely corrections whenever a search engine introduces a new change, or to improve the software with new features or new data sources.

The level of support and service is great: the staff is very helpful, responding quickly and always so helpful and courteous, seriously considering the suggestions for new features or enhancements to each software.

Personally I find these Suite very useful.

In summary, SEO PowerSuite is made ​​up of 4 different tools that can be purchased together or separately. The entire suite is compatible with Mac and Linux.

I point out the differences between the Free, Pro and Enterprise version :

– with the free version you can use the main features of the software, but you are unable to save projects (you have to reset everything all the time);

– with the Pro version you can save the project (and hence the historian) and schedule the execution of the task at regular intervals;

– the Enterprise version allows you to export data in TXT, CSV, XML and SQL, and automatically send reports to customers.

Now it’s up to you, what is your view on SEO PowerSuite?

Have you ever tried it?

Please let me have your thought in the comments below, thanks!