When you have a website for your company, you need to make sure you have a blog. It’s a great way to hook potential clients and draw more traffic to your site.
But if you have never written a blog before, you often don’t know where to start. Here is how to make your company’s blog go from just okay to excellent.
Write a Killer Headline
One of the top ways to make your company’s blog go from okay to excellent is to ensure that you write a killer headline. Research has found that a headline is more important than the post itself.
Therefore, you need to think of a good one if you want to make your blog stand out. As Lifehacker reveals, you need to choose an attention-grabbing headline which can make or break your post.
It should be something that makes people want to find out more and will click to read the post. Write down several titles and then you can choose one which will draw more traffic to your site.
Consider Employing a Professional Blogger
Another way to make your company’s blog from okay to excellent is by hiring a professional blogger to write the content for you. You can find many experienced freelance writers online who you will hire to write the post for you.
You could even build up a relationship with them so that they continually write your posts on a weekly basis. You could work with an online marketing agency who will be able to provide you with professional writing and help you with SEO.
It will draw people to your site by making your business appear higher in search engines. Click here for more information on companies who may be able to help you.
Be Creative With Your Writing
You can also make your company’s blog go from okay to excellent by being creative with your writing. Nobody wants just to read the same thing about your company over and over again.
Therefore, you need to think of different blog ideas which may attract people to your site. For example, if you are a cycling company, you could write about different issues cyclists may face or the best time to use your bike.
Make it suitable for your target audience so they share and tweet it to their friends.
Make It Informal
Another way you can make your company’s blog go from okay to excellent is to ensure you are writing the blog in an informal manner.
As this article from Forbes says, you need to write it like you are having a conversation with a friend, rather than writing it similar to a press release.
Don’t use any technical jargon that they won’t understand; make it easy to read and you will soon have more visitors to your blog.
Remember to read other site’s blogs. It will give you a good idea of how you could be writing your blog to encourage people to visit.
Check out my previous post where I talk about must-read blogs where you can get inspiration.