5 Tips to Use Google+ to Increase Your Audience and Influence

Are you investing a lot of your time and efforts in Google Plus?

No? Well, if you are a blogger or a internet marketer, then you should.

It’s been almost three years since the launch of Google Plus (June 28, 2011) and since then, the social network of Big G is becoming increasingly popular.

In fact, Google Plus is used today by several million users.

It seems to have even surpassed the one billion registered users.

Not only you need to have a Google+ profile, but you should also concentrate a big part of your marketing efforts in it.

May be these tips will help you increase your audience and influence via this huge social network.

 

1. Complete Your Profile

It is essential to make your profile as complete as possible.

This is even more true if you manage a company page of a brand or a small business.

So be sure to add your company logo or personal photo, your basic information and your biography (which allows the reader to know you better), your work, education, contact information and your links, with your other social media profiles, your blogs and the website to which you contribute as writer.

The completeness of the profile is very important, as allows users to evaluate you and understand if they want to add you in their circles or not.

Do not forget that one of the main advantages of being on Google Plus is to increase your authority and influence among other users of your niche.

About Erik Emanuelli page on Google+ screenshot

 

 2. Post Regularly

A tip that you can consider in almost every area of the web and that is true also with Google Plus.

Posting regularly will allow you to achieve greater results in terms of visibility.

But be aware that the amount of the posts should be supported by an unquestionable quality.

Also, be sure to share the articles of your friends you find interesting, not just your own content.

And do not talk always just about business or “serious stuff”, from time to time, share something funny! :-)

 

3. Use the Hashtag

The hashtag is a word or phrase (with no spaces) preceded by the # symbol – for example, #Blogging – that helps people find and participate in conversations about a given topic.

The hashtags are therefore a great tool to reach a wide audience.

The suggestion is to always use them in your posts on Google Plus, but without adding too many in the same posts. One is more than enough!

Also, if you forget to add the hashtag in your posts, Google+ will suggest one for you.

Of course be sure to check that it is in line with the topic of your share!

screenshot of a post on Erik Emanuelli Google+ profile

 

4. Interact with Your Circles

The circles are meant to organize your contacts on Google+ according to the classification criteria you choose.

They are extremely effective for your content marketing and for your personal branding.

For instance, through the circles, you can share the content you post in a way similar to what happens with the tags on Facebook.

Basically, you can share the content with a group of people who have the same interest of you for that information.

The interaction is very important.

Don’t be afraid to share other users posts, if you think it is worth.

Also, give a +1 on a very useful content and leave a comment, if you have something interesting to say.

 

5. Set Up Your Authorship

Google uses Authorship to build a connection between you and the content you publish.

When you set up your authorship, search results will be enhanced with your picture and Google+ profile, helping readers find your content right away and let you create influence and visibility.

You have two options when you want to set up your Google+ Authorship.

You can add in your profile the email of the domain that you contribute to (you@yoursite.com, for example) or you may link your content with your Google+ profile.

If you write for several blogs, then it is suggested the last option.

This is what you need to do:

  • first include a link to your Google+ profile in the author bio of each of your articles, adding rel=author tag; 
  • then, visit the Contributor to section of the About tab of your Google+ profile and add a link to your author page for each blog that you write for.

Contributor to section on Erik Emanuelli's Google+ profile - screenshot

 

After you have claimed your Authorship, your Google+ profile picture will be placed automatically next to each of your posts in the search results.

 

-Online Passive Income- keywords search results - screenshot

 

You will receive definitely benefits from claiming your Google+ Authorship : enhancing your visibility in search resultscreating authority for your content and getting more attention from your audience.

 

Conclusion 

There are many reasons why you should be present on Google+.

I am sure you have already set up a great profile and you are doing a fantastic job, but if this is not your case, then I suggest you to create your profile right away and start receiving the benefits you deserve from this social network!

Do not forget to let me know what you think in the comments below, thanks!

Comments

  1. says

    Out of all of the social media platforms out there… Google+ is actually one of the services that I have never really invested a lot of my time in. Thank you very much for the information, as I will give this a try. I never really gauged it’s potential yet.

  2. says

    I’ve been using Google Plus, and I do think it has some impact. Although, I seriously doubt anyone other than technology heads is very interested in it. I’ve found it good for SEO, but for actual engagement, its not really “all that” for my readers. 

    • Erik Emanuelli says


      Twitter:
      I guess it really depends on how you use Google+.
      It’s really a must have for any blog owner, nowadays.
      Above all for authorship integration, YouTube, etc.

  3. says

    Hey Erik, I wish to know how many days it takes to reflect my Google+ profile in search results. I’ve done it for few of my blogs but was expecting quick results from Google.

    • Erik Emanuelli says


      Twitter:
      Are you sure you set up everything correctly, Glenn?
      Double check here:
      http://www.google.com/webmasters/tools/richsnippets

      It may take from 2 weeks up to months to see your face appearing in the search results, in my experience.
      Also, it is not granted you will be featured in the SERPs, even if you set up everthing in the right way.
      The decision is up to Google.

      Final words?
      Just do the authorship process, and forget about it.

      A beautiful day you will wake up seeing your happy face in the search results.

      Good luck! :-)

  4. says

    Hi Erik,

    Yes, Google plus is indeed a great platform for bloggers to increase traffic to their blogs and improve influence. Like the other social networking platforms, if used the right way, it can not only bring in good referral traffic, but also help cultivate some good old influence!

    At first, I was not much interested in using Google +. But later, upon understanding the benefits it can offer, I embraced it!

    Reading this post, I can agree readily with many points and can relate to them easily. I guess the prime priority is to have a complete profile. Many folks, in a bid to get started fast, leave the profile incomplete and start off with promotion stuff. But having a complete profile has its own set of advantages.

    Then comes the ‘being consistent’ part. One shouldn’t just share and promote stuff for just one day and then forget about it! Consistence should be the key, I admit that fact.

    Then there are some handy tools that one can make use, like- Hashtags and communities. I’ve been making good use them.

    I found the link to this post on Kingged. I found it much useful and so will be Kingging it there. Hope that more readers over there notices it and read it!

    Arun
    Arun Kallarackal recommend you to read:Top 15 Twitter Tools for Twitter Power UsersMy Profile

    • Erik Emanuelli says


      Twitter:
      I feel guilty too, Tim, above all for #2 or #4.
      I focus on something else and I sometimes forget to post regularly, or interact more with my circles.
      At least I can not be accused of spamming, during this time!

      Thanks for taking the time to read and comment, Tim!
      Have a great rest of the week! :-)

  5. says


    Twitter:
    Google Plus is an important social network for marketers. Leveraging on its features will help marketers get the best always. For those who wants to increase their influence and audience, it becomes important to ensure that Google Plus is utilized.

    The idea of completing profile and sharing valuable and engaging contents is one powerful way of making the most from Google+

    This comment was left in kingged.com – the content syndication and social bookmarking website for Internet marketers where this post was shared.

    Sunday – kingged.com contributor

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