A logo is much more than a cocktail of letters, shapes, and colors. It is the symbol that conveys the personality of your brand, the values you care about, and the objectives of your business to your audience, helping you to create a connection with your potential customers. In other words, your logo will do most of the hard work in your business if you know how to make one … [Read more...]
Email Marketing Remain Vital in Social Media Age
Despite the rise of social media marketing, email should remain a key element of any effective digital marketing strategy, delivering your brand’s message directly to your target audience. A direct line to a users' inbox is a special privilege—abuse will easily cause a cut-off you can ill-afford—a potentially loyal customer lost forever. 1. Personalized emails … [Read more...]
Using Whatsapp on Your Website as a Marketing Weapon
With over 2 billion users per month, WhatsApp is arguably the most famous and used instant messaging application globally. Consider that WhatsApp ranked 3rd in downloads of communication apps in the US, behind Facebook Messenger and video teleconferencing software. Let's see together how to take advantage of the popularity and features of WhatsApp on your website and in … [Read more...]
5 Types of Marketing That Will Help Your Business Grow
Marketing is always focused on encouraging a target population to buy a specific product or service. A strategy should be analyzed and updated to suit the constantly evolving technological current and social trends. It is important to understand which marketing strategies are relevant in today's economic setting. A company should try and test the techniques they want to … [Read more...]
Twitter Analytics: Understand Data and Learn to Use It
Anyone who works with Twitter knows that the use of Twitter Analytics, the free tool made available to all those who work with and on this social network, is one of the essential aspects to be able to achieve their business goals, together with listening to your Twitter followers. Your activities cannot ignore constant monitoring of performance data. Twitter Analytics is the … [Read more...]
When Is it Time to Hire Out for Social Media Posts for Your Business?
How does a small business know when it’s time to hire out for a social media manager? Someone who can know the business inside and out and be able to post pictures, stories, images, etc. to promote the brand on social media networks. Many small businesses may not want to spend the money to invest in someone to manage it for them. After all, they have been doing it for months … [Read more...]
How to Start a Profitable Google Ads Account for Your Shopify Store
Starting a Shopify eCommerce website is becoming more popular every day. The tools at the user's disposal make creating this store more accessible than ever. The real challenge is driving the correct traffic to the website and finding your ideal customers. Whether you are looking to promote your new product or have an existing store but haven't ventured to Google Ads, … [Read more...]
How Small Businesses And Startups Can Find And Approach Clients On Linkedin
LinkedIn is the world’s largest network for professionals and businesses with an extensive user base of 675+ million users worldwide. Not only has it become one of the most sought-after hiring platforms but also a platform to generate sales and marketing. Yet the small business owners are not as active on Linkedin as they should be. This is probably because they aren’t aware … [Read more...]
How to Support Your Marketing Efforts All Year Long
As the year goes on, you’ll likely deal with a variety of market conditions — changing consumer preferences, the impact of holidays, and the occasional business slowdown will all have big impacts on how many sales you make and what people tend to buy. This means that your marketing strategy may need different kinds of support as the year goes on. Switching up your … [Read more...]
A Tour into the World of Instagram Affiliate Marketing
Are you aware of the world that exists within the realm of Instagram called Instagram affiliate marketing? Well, sit back and relax because I am going to tell you all about it. Instagram is one of the top trending social media platforms which grabs the attention of hundreds of millions of people, and therefore Instagram affiliate marketing is one the top stops for … [Read more...]